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Mobile Marketing

Text Message communication is extremely powerful and effective for any business. Traditional forms of marketing have seen a steep decline in effectiveness and penetration. With Mobile Marketing read rates are at 97% and redemption rates between 8% and 12%, Mobile Marketing is the most powerful advertising, marketing, and communication method on the planet. Mobile marketing can refer to one of two categories of interest. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a cell phone using SMS Marketing. (this is an example of horizontal telecommunication convergence).

Second, and a more traditional definition, is meant to describe marketing in a moving fashion - for example - technology road shows or moving billboards. Although there are various definitions for the concept of mobile marketing, no commonly accepted definition exists. Mobile marketing is broadly defined as “the use of the mobile medium as a means of marketing communication” or “distribution of any kind of promotional or advertising messages to customer through wireless networks”.

More specific definition is the following: “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders" Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.


MediaPing provides Mobile Communication solutions for businesses and organizations to enable group & one-to-one communication with their customers and personnel on their mobile phones. MediaPing’s innovative Mobile Communication service makes it the easiest solution available for integrating text messaging with any application, marketing, or communication campaign.


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